ANDREW WATSON

Andrew Watson

About Me.

Digital Experience, Web Platforms & Growth Leader

I’m a Digital Experience and Web Platform Leader with 15+ years of experience modernizing enterprise websites, ecommerce ecosystems, and customer journeys across B2C and B2B organizations.

I’ve led strategy and execution across more than 60 digital properties, improving speed-to-market, conversion, technical performance, accessibility, organic visibility, and overall customer engagement.

My background spans hands-on UI and frontend development, platform migrations, technical SEO, CRO, marketing technology, lifecycle programs, and cross-functional leadership. Whether the environment is Shopify, WordPress, Magento/Adobe Commerce, a headless CMS, or a custom platform, I focus on fixing what limits growth and building scalable systems that continue to perform.

Personal Information

  • Name Andrew Watson
  • Location Charlotte, NC
  • Email anjru.watson@gmail.com
  • Phone (+1) 704 900 9754
  • Availability Leadership Roles & Select Client Projects

SERVICES

Platform-agnostic website strategy, optimization, and growth support for B2B and B2C organizations.

Website Strategy & Platform Modernization

Audit, rebuild, migrate, and scale websites across Shopify, WordPress, Magento/Adobe Commerce, headless CMS platforms, and custom environments..

Ecommerce & Conversion Optimization

Improve product discovery, customer journeys, landing pages, checkout experiences, and conversion performance through data-driven testing and optimization.

Technical SEO, Performance & Accessibility

Improve search visibility, page speed, Core Web Vitals, website stability, analytics, and WCAG/ADA compliance.

Lifecycle Marketing & Ongoing Web Support

Support retention and growth through email and SMS journeys, campaign landing pages, integrations, website maintenance, and continuous platform improvements.

TESTIMONIALS