About Me.
Director, Digital Experience & Growth
I’m a digital experience leader with 14+ years of experience driving growth across complex B2C and B2B ecosystems. I specialize in optimizing customer journeys, improving conversion, and scaling digital platforms to deliver measurable impact across traffic, revenue, and engagement.
I’ve led strategy and execution across multi-site environments, using customer behavior, performance data, and experimentation to identify opportunities and improve how users discover, navigate, and convert. My work has consistently driven improvements in site performance, SEO visibility, and overall digital effectiveness.
What sets me apart is my ability to connect strategy with execution—aligning marketing, product, and engineering teams to move faster and deliver results at scale. I focus on building systems, processes, and experiences that not only perform, but continue to evolve with the business.
Personal Information
- Name Andrew Watson
- Age 38 Years
- Location Charlotte, NC
- Email hello@iamanjru.com
- Phone (+1) 704 900 9754
- Freelance Accepting New Clients
SERVICES
Enterprise digital capabilities focused on optimizing customer experience, performance, and growth at scale.
Digital Platform Performance & Optimization
Customer Experience &
Journey Optimization
E-Commerce & Conversion
Growth
Digital Strategy & Cross-Functional Leadership
CLIENTS
TESTIMONIALS
Jru consistently goes above and beyond, delivering standout website designs that exceed expectations. His work reflects both creativity and precision—I’d confidently give him 4.5 stars if a rating system were in place.
I’ve had the opportunity to work with Andrew for several years, and his expertise and professionalism truly stand out. He consistently delivers exceptional work, communicates clearly, and approaches every project with a level of precision and care that’s hard to find.
With over 7 years of experience, iAm Media (Andrew) has played a key role in helping my company grow in e-commerce through strong user experience and modern web development best practices.
