ANDREW WATSON

Andrew Watson

Andrew Watson

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My Resume.

EXPERIENCE

  • PRESENT 2023

    DIRECTOR OF WEB DEVELOPMENT

    NUTRAMAX LABS, SC USA
    Lead web strategy and digital experience across 60+ B2C and B2B properties, driving SEO, conversion optimization, and performance through experimentation and cross-functional collaboration.
  • 2022 2018

    LEAD UI DESIGNER & FRONTEND DEVELOPER

    ARIZONA BEVERAGES, NY, USA
    Directed development of consumer-facing digital platforms, improving user experience, campaign speed, and product discovery by establishing web architecture, enforcing design integrity, and building scalable, well-documented solutions.
  • 2022 2020

    SENIOR MANAGER OF WEB DEVELOPMENT

    BEDGEAR LLC, NY, USA
    Directed the end-to-end rebuild of a high-traffic e-commerce platform, enhancing performance, accessibility, and user experience to support global growth, while leading a development team, enforcing best practices, and ensuring successful, on-time delivery.
  • 2020 2016

    JR. WEB DEVELOPER & ASSITANT MANAGER

    KISS USA, NY, USA
    Transformed a low-performing website into a stable, scalable e-commerce platform generating over $1M in monthly revenue by contributing across UX, UI, and full-stack development, while partnering with leadership to introduce new features that improved user experience and operational efficiency.

EDUCATION

  • PRESENT 2024

    CYBER SECUIRTY OPERATIONS & WARFARE

    UNIVERSITY OF ARIZONA, TUCSON, AR
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  • 2016 2014

    BS WEB DESIGNS & MOBILE DEVELOPMENT

    FULLSAIL UNIVERSITY, WINTERPARK, FL
    Studied Web Design and Mobile Development at Full Sail University, gaining a strong foundation in UX, design principles, and programming through hands-on, project-based work. Collaborated on individual and team projects while building practical experience aligned with real-world applications and industry best practices.
  • 2012 2009

    AS GRAPHIC DESIGNS TECHNOLOGY

    MIAMI DADE COLLEGE, MIAMI, FL
    Studied Graphic Design Technology at Miami Dade College, building a strong foundation in design principles, color theory, typography, and digital imaging. Gained hands-on experience across print, web, and digital media using industry-standard tools including Adobe Photoshop, Illustrator, and InDesign.

EXPERTISE
Blending design, development, and data to drive measurable growth.

Web & E-Commerce Development

Shopify (Custom + Liquid), Magento / Adobe Commerce, Headless Architecture, API Integrations, Performance Optimization, Scalable Web Architecture

UX/UI & Conversion Optimization

User Experience Design, Conversion Rate Optimization (CRO), A/B Testing & Experimentation, Customer Journey Mapping, Design Systems</p<

Frontend Engineering

HTML5, CSS3, JavaScript, Component-Based Development, Responsive Systems, Performance Best Practices

Digital Strategy & Analytics

Technical SEO, GA4 & Analytics, Campaign Optimization, Data-Driven Decision Making, Site Performance Insights