ANDREW WATSON

Andrew Watson

Andrew Watson

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My Resume.

SELECTED EXPERIENCE

  • PRESENT 2025

    SENIOR WEB DEVELOPMENT CONSULTANT - CONTRACT

    ASPEN GREEN | Remote
    Lead Shopify Plus development, ecommerce strategy, and retention optimization across customer acquisition, conversion, subscriptions, loyalty, and lifecycle marketing. Led Aspen Green’s migration from WordPress to Shopify Plus while preserving customer accounts, order history, payment methods, and subscription data, and integrated Klaviyo, LoyaltyLion, Loop Subscriptions, Authorize.net, and analytics to support scalable growth.
  • 2026 2023

    SENIOR MANAGER, WEB DEVELOPMENT

    NUTRAMAX LABS, SC USA
    Led web platform strategy and a six-person team across more than 60 B2C and B2B properties, partnering with Marketing, Ecommerce, IT, Legal, Product, and Analytics. Increased sprint delivery from 41% to 93%+, accelerated landing-page turnaround from two weeks to under 48 hours, and improved accessibility compliance from D to A+.
  • 2023 2022

    LEAD UI DESIGNER & FRONTEND DEVELOPER

    ARIZONA BEVERAGES, NY, USA
    Built reusable Shopify components and conversion-focused experiences that reduced campaign landing-page delivery time by 50%. Integrated product discovery, loyalty, subscription, email, and SMS experiences that drove 3× subscriber growth and strengthened customer engagement.
  • 2022 2020

    SENIOR MANAGER OF WEB DEVELOPMENT

    BEDGEAR LLC, NY, USA
    Led the global Magento ecommerce re-architecture across U.S. and international storefronts, establishing scalable architecture, performance, QA, and WCAG standards. Helped grow revenue from approximately $10K per week to $250K per week within 90 days while improving load performance to B+ and accessibility compliance to A+.
  • 2020 2016

    JR. WEB DEVELOPER & ASSITANT MANAGER

    KISS USA, NY, USA
    Stabilized and rebuilt Magento ecommerce experiences, leading the transition from Magento 1 to Magento 2 and expansion into a multisite international ecosystem. Helped increase online revenue from approximately $5K per month to six figures within three months, contributing to later $1M+ months.
  • 2015 2013

    WEB DEVELOPMENT INTERN → JUNIOR WEB DEVELOPER

    RAND INTERNET MARKETING, FL, USA

    Progressed from Web Development Intern into a full-time development role, building and maintaining client websites across WordPress, Magento 1 and 2, and Shopify. Gained foundational agency experience in responsive development, ecommerce, platform migrations, technical SEO, and multi-client project delivery.Enter text

EDUCATION

  • PRESENT 2024

    BS, CYBER SECUIRTY OPERATIONS & WARFARE

    UNIVERSITY OF ARIZONA, TUCSON, AZ
    Expanding my expertise in cybersecurity operations, risk management, and the protection of enterprise systems—strengthening my ability to lead secure and resilient digital platforms.
  • 2016 2014

    BS, WEB DESIGNS & MOBILE DEVELOPMENT

    FULLSAIL UNIVERSITY, WINTERPARK, FL
    Completed project-based studies in web development, responsive design, user experience, mobile interfaces, and application planning.
  • 2012 2009

    AS, GRAPHIC DESIGNS TECHNOLOGY

    MIAMI DADE COLLEGE, MIAMI, FL
    Built a strong foundation in visual design, typography, digital imaging, brand communication, and user-centered creative execution.

EXPERTISE

Blending design, development, and data to drive measurable growth.

Digital Experience & Web Platform Strategy

Enterprise Web Strategy, Platform Modernization, Multi-Site Governance, CMS Strategy, Web Roadmaps, Stakeholder Alignment

Ecommerce, CRO & Customer Journeys

Shopify/Plus, Magento/Adobe Commerce, WordPress, Conversion Optimization, A/B Testing, Product Discovery, Lifecycle and Retention

Performance, SEO & Accessibility

Technical SEO, Core Web Vitals, Page-Speed Optimization, WCAG/ADA Compliance, GA4, Google Tag Manager, QA and Release Governance

Leadership, Delivery & Marketing Technology

Cross-Functional Leadership, Agile Delivery, Sprint Planning, Backlog Management, Campaign Execution, API Integrations, Agency and Vendor Management